(Specifically Google Analytics)

Referencing Edward Tufte

Referencing the inspiration for Google Analytics data visualization lines - inspired from Indiana Jones travel sequences.

Find a story in the data

Assign different visual cues to each dimension of the data

remove everything that isn't telling the story

Difficulty of designers going from Print to Web was giving up a lot of control of the experience.

Referencing "Measure Map" (.com?)

Provide Filters to for clarity of the information.

Storytelling -> Discovery

Visual cues -> turning into Interactivity

Editing down info -> Turns into Filtering (ability for the users to do their own editing)

Empower users via these tools

www.veen.com/uxweek2008.... (we guess - the slide went by so fast - that url was comprised of about 4 people's ideas of what the url WAS

Great talk! Over too fast!

correction: www.veen.com/uxweek08.pd...

(notes from the talk)

haha he used the Pac-Man pie chart

i sent that to Greg to use in a talk he did for the SF office

LOL NICE!