I get they want to provide a comparatively low price point in the line, but why blind box? Are there really that many die-hards who want to complete these? Do enough of them have the disposable income to buy a whole case to get all the colors? Is that market simple enough to overlook the fact that these are the same figure in a very static pose?
I mean if it's true they are following the tatching concept, that tracks with the colora, but simpler packaging would have made more sense. And again, a less static pose wpuld have been great.
They could have gone back to the kenkeshi idea (like the old M.U.S.C.LE/Kinnikuman figures) and keep the multi color concept but put them in dynamic poses to increase collectibiloty.