he is definitely the patron saint of that! I have actually used his videos for clients who want a "packaged" image- he is my model for

"be-who-you-are authenticity"

Deb just for you: GaryVee's MP keynote - quality is a bit shaky, but great keynote: blog.hubspot.com/blog/ta...

thank you sir!

"Don't spend time trying to convince people that this is right, because let me help you...this is right!" gotta love his energy!

Gary's point is that it loses authenticity. He is encouraging people to put in their time and build their community via word of mouth.

well, I will let Mack answer that for the official definition, but in my mind, someone who is not directly involved in the company's product

/service

would be not authentic

Jane if you outsource SM, you are letting someone else connect with your customers, and they can't do that as well as you can

it would be like you letting me take over your Twittering and Plurking. There's no way I could accomplish what you want here as well as u

YOU can speak with your own voice much more effectively than I can

Jane some do both. I prefer to teach as much as possible, because clients will need to learn how to use tools themselves, so earlier/better

I am with Mack. I don't want to run someone's online community/media relations. I want to teach them how to do it and help them learn how

to strategize over time. I would go nuts writing someone else's blog for them. But, some people like to play the role of doing it on their

client

's behalf- sorry for the mis-type.

Jane, I'm like Mack as well. Most of my job as consultant is teaching. I even tell them my goal is to work myself out of a job by helping

them build their own team to do social media. Then I'm available just for strategy as needed.