Recipe. The reason that they can't take huge risks and change it too much is that there may be a revolt ala New Coke.

that's an interesting theory. But Apple's strength in the past has been challenging the status quo and creating something new and unexpected

It really is a shame they don't just do that now instead of launching copyright suits one after another.

On the other hand, people have become so accustomed to Apple's continuity of design that they nearly revolted at the change in the charger

for the iphone 5.

Yeah, I read a similar (maybe the same?) article that said iPhone is now the Toyota Camry of smartphones. If they do anything more than

that on NPR? I heard that somewhere too.

minor refreshes they risk losing their core audience.

carolynk: It must have been.

Steve Jobs wasn't opposed to "borrowing" from other companies in the early years. Yet he was able to push his engineers to step beyond the

conventional designs. Can Apple not do that now? I remember how different Apple 2's were from the IBM PC. and how amazing it was when the

iMacs came out in different colors...and were translucent. It was cool and revolutionary.

and then they had the Newton long before Handspring or Palm came out.

They need a kick in the ass and get back to the drawing board

I guess things are really different now. They have so much riding on their products preforming well with stock price and all

But yeah they really won't take risks like they used to

They really aren't leading the "big" change group anymore.