They're an odd beast early on, firstly because one of the issues had Spiderman randomly show up for a crossover for popularity purposes (apparently a comic about huge transforming robots wasn't drawing in enough readers?)
because Transformers started as a self-contained miniseries until it got the greenlight to be a full fledged series, the UK fillers were set during the miniseries, which means while Bumblebee was playing out the standard hero origin story...