considering to store blurb-like messages (between 2 people and 2 people only) as a single record in the DB, which means...
i'll need a way to "mark" one message from another within the message data itself..
i plan to do this using a single html element (like a span) with attributes (user_id who posted, time/date it was posted)
and this span will be stored in the text column of the "discussion" record