tip to all presenters: re-read your slides, especially when not typing in your own language... (sorry, time to bash back :d)

time for some flash bashing it seems... the arguments are incorrect however. grr

boring session. i can read your slides too...

session about conversion marketing starting

protect your brand? in general: yes, not if you have retailernetwork that has own advertising budgets... (remark from the google guy in the

use negatives: someone looking for a ford car is not interested in harrisson ford results

tip from iProspect: use a separate landingpage per adgroup (theme or product you are advertising on in adwords)

good session... time for lunch

look at our blog ping.fm/w8cPM for more info (search for touchpoint analysis for instance)

scoop: reference and emakina launched an analytics competence center > they want to help you with your analytics. something we do at proximi