conversion tracking tool explained in a few screenshots. note from google: use it more and we will improve our tools even more

quality score is very important since rank = max cpc x quality score. so make sure your keywords are chosen in relevance to you landing page

offline does influence online search (proximus diamond games event makes search for proximus go up in that period)

cmo's will have a dashboard with all their spendings, roi etc together. tv, radio, print and online together... not new, but great to see go

google speaking about trends in online marketing

10. the long tail of search: dont forget the minorities. use keywords that are looked at very little (try hittail)

9. listen to your visitors: what are people looking for? put it upfront or start offering it

8. integrate on and offline: use specific urls or track based on dates a campaign ran etc

our kbc bonus campaign in the session... nice

ms adcenter analytics uses your live passport data to add age data to their analytics = nice, wonder if their api allows this to use with yo