It will a be a content that users have chose, not what what they found on turning the television on

When you grow up with technology you will have different relationship with it - they will be watching TV, but not the BBC

Self imposed discipline and an inability to see beyond what is around us

In the past we had optimist and belief in the future - nowadays we are pretty much stuck in the present, it is all about caution, about risk

And probably they will be watching telly and not using much of user produced content - a prediction by Patrick Barwise

In 25 years time, today's 15 year olds will be 40, most in a long term relationship, with kids, morgages and pretty musch like todays 40 yo

The reason why you have to be consumer's insight is to have better idea of which ideas you need to have

Technology + high competition = reduction of revenues - not too many of the big media managed to generate money from new media models

He will talk about innovation in media, and market specific issues - both of them generally difficult

Patrick Barwise is the next to take the microphone - www.mediafuturesconferen...