Heart - Surprisingly, a lot! The stakes in this film feel extremely personal, which keeps the overall tone grounded... as opposed to many hero films where the threat is global or universal, and the hero has to choose between (for example) saving their love or their planet.
Cameos - WOW. They squeezed a lot in there! Aside from countless blink-and-you'll-miss-it easter eggs, and brief on-screen appearances, there are a lot of characters who get some significant screen presence that you might have never expected to see again.
Extra Scenes - The main credits feature a behind-the-scenes look at some of Fox Marvel's history, going back to the first X-Men movie. The Post Credits scene has no important content, just a humorous callback to an earlier event.