philipkotler
@philipkotler
male Chicago, IL, United States
the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
philipkotler
says
today's customers search for meaning, happiness, and spiritual realization through their purchases,
philipkotler
says
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
philipkotler
says
Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. 
philipkotler
says
在行銷3.0時代，商業行為的本質是「價值交換」，而非僅是「利益交換」。
philipkotler
says
只有逃脱传统的营销局限，转而由营销来打造企业战略，才能对市场容量及企业自身定位做出更明确的界定，才能在此次转型中蜕变成功。
philipkotler
says
there is no price cuts can not be offset by 2 cents customer loyalty.
philipkotler
says
在一个产品泛滥而客户短缺的世界里，以客户为中心是成功的关键。
philipkotler
says
营销学不仅适用于产品与服务，也适用于组织与人，所有的组织不管是否进行货币交易，事实上都需要搞营销。
philipkotler
says
suggest Bangladesh and its corporate leaders should focus on developing global brands for sustainable development.
philipkotler
says
垂直行銷協助我們，為產品開發出規模愈小的小眾群體，但是水平行銷卻讓行銷人士開發出全新產品，找到更廣大的支持者。